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SUSAN G. KOMEN® MIAMI/FT. LAUDERALE PREMIERs NEW MORE THAN PINK WALK

Press Room.-

Susan G. Komen Miami/Ft. Lauderdale told supporters today to expect some changes at its annual fundraising walk this fall. Komen has been hard at work on the next evolution in the history of the Race for the Cure® series, and residents of Miami-Dade, Broward, and Monroe Counties will be among the first in the country to see it!

Komen Miami/Ft. Lauderdale was selected to be one of eight locations across the country to pilot test a new Susan G. Komen More Than Pink® WalkTM event, which along with a new name will include a fresh new look and experience focused on energizing the community around the lifesaving work Komen’s supporters make possible. This new approach is based on input from participants across the country, and by Komen’s own observations from years as the leader in breast cancer walks.

“Much of what you have come to love about the Race will continue with our new More Than Pink Walk,” said Sherri Martens-Curtis. “These changes are intended to increase people’s connection to our work beyond breast cancer awareness. Together, we are more than pink–a community of people who want to do more for research, more for our communities, more for those among us who are living with breast cancer – including metastatic breast cancer – and more action to get us to cures.”

The biggest difference is that the More Than Pink Walk will not have a separate timed run element, focusing instead on the walk which reflects the vast majority of the event’s participants who walk, rather than run, during the event historically. This change will create a greater sense of community among participants and will provide a more personalized, emotional experience for all who attend. Without expenses associated with a separate timed run, Komen will maximize the amount of funds raised by the event available to support our work to save lives and end breast cancer.

“We’re excited about this new chapter and encourage everyone to register and begin fundraising! We look forward to seeing everyone walking on October 20 for a day of inspiration and hope in support of all those living with breast cancer, and those who have survived, and to remember and celebrate the lives we’ve lost to the disease,” added Martens-Curtis.

Today, Susan G. Komen® Miami/Ft. Lauderdale is proud to announce South Florida Ford will be the presenting sponsor of their annual signature fundraising event, More Than Pink® WalkTM. The event allows Susan G Komen to invest back into the community so that breast cancer can be fought every day helping thousands in Monroe, Miami-Dade, and Broward County.

Another 50 plus companies, organizations, and healthcare providers have also partnered with SGK Miami/Ft. Lauderdale to help put together the 23rd Annual Event. Together, they are working in hopes of reaching Komen’s bold goal of reducing breast cancer by 50 percent by 2026.

“We are grateful for the support our community partners are giving SGK Miami/Ft. Lauderdale and the 2018 More Than Pink Walk. It is through their sponsorship and the fundraising from our constituents that we can provide education, mammogram screenings, diagnostic testing, chemotherapy, and support services to our community,” said Sherri Martens-Curtis, Executive Director of SGK Miami/Ft. Lauderdale.

“The Walk is our largest fundraiser and helps over 10,000 people annually with their battle against this disease. The Susan G. Komen team has been hard at work this year creating the next evolution in the history of the Race for the Cure. This year, we will be premiering the Susan G. Komen More Than Pink Walk! The changes being implemented this year, are intended to increase people’s connection to our work beyond breast cancer awareness. Together, we are more than pink – A community of people who want to do more for research, more for constituents in the counties we service, more for those among us who are living with breast cancer – including metastatic breast cancer – working together with the goal of getting us to the cures for this disease,” said Martens-Curtis.

September 17, 2018
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